Resume

Visual Content Senior Design Manager

February 2020 – Present

Program Development: Collaborated with developers to create a Photoshop-based image mapping tool, improving accessibility for all employees and supporting presentations and e-commerce imagery.
Render Design: Designed over 700 new renders using Photoshop, enhancing visual presentations across various platforms.
Photography Management: Oversaw all aspects of photography and coordinated with photographers for retail and product development, ensuring consistent, high-quality imagery.
Amazon Marketing: Managed and designed Amazon marketing strategies, including Enhanced Brand Content (EBC) and A+ Content.
E-Commerce Visuals: Developed visuals for e-commerce landing pages and composite photos for major buyer websites including Amazon, Wayfair, and Walmart.
Project Collaboration: Contributed to the Sunny Side Up & Saturday Park projects by designing style guide elements, websites, videos, and render mappings. Created and designed Amazon Brand Store and EBC content.
Printed Materials: Designed and produced printed lookbooks for the Sales & Licensing team.
Presentations: Communicated with designers and teams to develop and deliver compelling Sales presentations.
Catalog Production: Oversaw photography and collaborated with the product development team to produce and print a catalog featuring materials and new items

Visual Graphic Designer

August 2017 – February 2020

Designed detailed renders for presentations, social media, and e-commerce platforms, tailored for licensed brands to enhance visual impact and engagement.
Created comprehensive visual planograms to optimize product placement and visibility, and developed internal programs for rendering to streamline design processes.
Designed and managed a variety of brand assets including packaging, mock-ups, logos, and brand identity elements for hibyHayleyandIvy, ensuring cohesive and effective brand presentation.
Conducted and retouched product photography to achieve high-quality visuals that align with brand standards and marketing objectives.
Designed and produced signage for showrooms, and played a key role in the Jojo Siwa Makeover project in collaboration with Nickelodeon, contributing to high-profile brand initiatives.

Packaging Design Project Manager -Licensed Products

June 2014 – August 2017

Managed and designed packaging for licensed brands, ensuring alignment with Target’s standards and brand requirements.
Developed and maintained comprehensive branding guidelines to ensure consistency across all packaging solutions.
Coordinated packaging development processes with overseas manufacturers and international print management groups to streamline production and delivery.
Communicated detailed product specifications and requirements with manufacturers to ensure accurate and high-quality packaging outcomes.
Strategized and implemented new packaging solutions to enhance brand presentation and consumer appeal.

Graphic Designer - Printing Manager

September 2012 – June 2014

Operated Mimaki and Mutoh printers, managing color-matching and print production to ensure high-quality results.
Organized and coordinated designs for market week, liaising with fabric suppliers and seamstresses to streamline the production process.
Developed product templates, boards, market books, and one-pagers to support marketing and sales initiatives.
Corrected and optimized files, generated new designs, and produced product lists and images.
Provided ongoing support to designers and team members, assisting with various design and production tasks to ensure project success.

Education